A local image enhancing method includes: obtaining a region or object selected by a user; generating selection parameters according to the selected region or object; enhancing the selected region or object according to the selection parameters, and generating an image of the enhanced selected region or object; or, sending the selection parameters to a peer end; the peer end enhancing the selected region or object according to the selection parameters; returning the image of the enhanced selected region or object. The embodiments of the present document further provide a local image enhancing apparatus. The embodiments of the present document may enhance the corresponding region according to the user selection.