The present disclosure describes techniques for displaying comments on videos. The disclosed techniques include obtaining a first list comprising a plurality of comment messages and a second list configured to store address information corresponding to at least one reusable comment style; determining whether the second list comprises the address information in response to a determination that a target comment message among the plurality of comment messages is initialized; selecting a piece of address information corresponding to a target comment style among the at least one reusable comment style in response to a determination that the second list comprises the address information; and generating a target comment object based on the target comment message and the target comment style corresponding to the selected piece of address information, wherein the target comment style comprises data indicative of effects of presenting the target comment message on a display device.