In an audio setup comprising at least one audio headset configurable to process audio for a user (e.g., when participating in an online multiplayer game), input audio and/or output audio in the audio headset may be monitored, and when the audio matches triggering criteria, one or more update messages may be triggered via a social networking service. The triggering criteria may comprise (or be set based on) identity of the speaker, content of the audio, and/or conditions association with the audio. Different triggering criteria may be associated with different applications (e.g., different video games). The update messages may be made available to one or more other users, who may be selected based on matching particular user selection criteria and/or based on successful user validation. The user selection criteria may comprise participation in the same online multiplayer game.