An ultrasonography apparatus includes transmitting circuitry, and processing circuitry. The transmitting circuitry configured to cause an ultrasound probe to transmit a displacement-generation ultrasonic wave to cause a displacement in a tissue of a living body, and cause the probe to transmit an observation ultrasonic wave to observe a displacement of a tissue of a living body in a predetermined scan region, the displacement caused based on the displacement-generation ultrasonic wave. The processing circuitry configured to accept a setting instruction that corresponds to the region, and that is related to an acquisition frequency of an image based on a reflected wave signal that is acquired by the probe by transmission and reception of the observation ultrasonic wave, determine a transmission condition for at least one of the displacement-generation ultrasonic wave and the observation ultrasonic wave, according to the setting instruction, and control the transmission circuitry based on the condition.