A load-variable rolling bearing includes: an outer ring having an outer ring raceway surface with spherical surface contact portions having concave arch sections and a variable contact portion having a shape of a cylinder in such a manner as to be adjacent to the spherical surface contact portions in an axial direction of the spherical surface contact portions; an inner ring having an inner ring raceway surface with spherical surface contact portions having concave arch sections and a variable contact portion having a shape of a cylinder in such a manner as to be adjacent to the spherical surface contact portions in an axial direction of the spherical surface contact portions; and a plurality of rolling elements each having a cylindrical variable contact portion and spherical surface portions formed with convex spherical surfaces on both sides of the variable contact portion.