A display apparatus with improved assembility, productivity and quality. The display apparatus includes: a display panel; a rear chassis covering a rear surface of the display panel, and the rear chassis including a coupling protrusion protruding toward the display panel; a reflective sheet including a fixing hole in which the coupling protrusion is inserted, and rested on a front surface of the rear chassis when the coupling protrusion is inserted in the fixing hole; and a substrate coupled to the rear chassis in a front direction of the reflective sheet such that the reflective sheet is prevented from being separated from the rear chassis, wherein a plurality of light sources configured to irradiate light toward the display panel are mounted on the substrate.