A computer-implemented method for managing a release of a software product includes obtaining a request for the release, the request including workflow action parameter data to define a release pipeline involving a plurality of software engineering systems configured to process data indicative of the software product, and executing, with a processor, a workflow to implement the release pipeline in accordance with the workflow action parameter data. Executing the workflow includes sending a series of instructions to the plurality of software engineering systems. A successive instruction in the series of instructions is sent based on whether a gating rule for the release is met.