Invention Grant
- Patent Title: Methods and apparatus to assign demographic information to panelists
-
Application No.: US16895892Application Date: 2020-06-08
-
Publication No.: US11341272B2Publication Date: 2022-05-24
- Inventor: Jonathan Sullivan , Shelli Kashriel , Michelle Christian , ChoongKoo Lee
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: G06F21/62
- IPC: G06F21/62 ; G06Q30/02 ; G06F16/2457

Abstract:
Methods and apparatus to assign demographic information to panelists are disclosed. An example disclosed apparatus disclosed herein includes a database proprietor identifier (DPID) extractor to extract a panelist database proprietor identifier from a cookie, the panelist database proprietor identifier associated with credentials used by a panelist to access a website. The example apparatus further includes a collector to send a message to a first server of an audience measurement entity, the message including the panelist database proprietor identifier and a panelist identifier associated with the panelist, the panelist database proprietor identifier to be distributed with decoy database proprietor identifiers in a query to a second server at a database proprietor to obtain demographic information, the decoy database proprietor identifiers determined based on a probability density function so that a quantity of the decoy database proprietor identifiers is less than would be used if the decoy database proprietor identifiers were selected by a random selection process, the panelist identifier to be used to associate the panelist with a portion of the demographic information.
Public/Granted literature
- US20200372181A1 METHODS AND APPARATUS TO ASSIGN DEMOGRAPHIC INFORMATION TO PANELISTS Public/Granted day:2020-11-26
Information query