Invention Grant
- Patent Title: Dynamic web content based on contextual profile
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Application No.: US17222905Application Date: 2021-04-05
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Publication No.: US11341313B2Publication Date: 2022-05-24
- Inventor: Justin Scott Lowery , Mark Robert Shulman , Adam Dustan , Keith Burns , Carla Lee Capps , Francisco Ulises Garcia Martinez , Sriram Ramakrishnan , Frank Anthony Nuzzi
- Applicant: PAYPAL, INC.
- Applicant Address: US CA San Jose
- Assignee: PAYPAL, INC.
- Current Assignee: PAYPAL, INC.
- Current Assignee Address: US CA San Jose
- Agency: Haynes and Boone, LLP
- Main IPC: G06F40/106
- IPC: G06F40/106 ; G06F16/958 ; G06F16/9535 ; H04L67/02 ; H04L67/306 ; G06Q20/40 ; G06Q30/02 ; H04L67/50 ; G06F40/221

Abstract:
Dynamic web content personalization may be used to alter a web page such that two different people who view that web page do not see the exact same content on that page. The present disclosure includes techniques that allow a web page to be structured, via underlying source code, so that content can be dynamically generated based on a user transaction history. Further, dynamic content customization can effectively change the layout and functionality of a web page in ways not previously contemplated. For example, different control elements may become accessible based on a particular contextual user profile assigned to a user based on a transaction history. Modular content modules may also have a different appearance for different users.
Public/Granted literature
- US20210286933A1 DYNAMIC WEB CONTENT BASED ON CONTEXTUAL PROFILE Public/Granted day:2021-09-16
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