A method of providing a phone call brokerage service to a driver of a vehicle, the method includes: by an on-vehicle brokerage system, receiving a radio signal from a radio station, the radio signal including an advertisement and a metadata of an advertisement; initiating the phone call brokerage service in response to receiving a phone call request from the driver, including: generating a service request for the phone call brokerage service including the metadata of the advertisement; establishing a wireless connection between the on-vehicle brokerage system and the brokerage server, including: transmitting the service request for the phone call brokerage service to the brokerage server; and by the brokerage server, establishing a phone call connection between the brokerage server and an advertiser corresponding with the metadata of the advertisement; and relaying voice signals between the driver and the advertiser over the wireless connection and the phone call connection.