There is provided a notifying apparatus. A detecting unit detects a motion amount of an object from an image obtained through first shooting, the first shooting being carried out repeatedly at predetermined intervals of time. A converting unit converts the motion amount into a motion blur amount that will arise in second shooting, on the basis of the predetermined intervals of time and an exposure time used in the second shooting. A determining unit determines whether or not to make a motion blur notification on the basis of a predetermined notification condition. A notifying unit makes a notification of motion blur on the basis of the motion blur amount when it has been determined that the motion blur notification is to be made.