Aspects of the subject disclosure may include, for example, a method comprising receiving an initial request for content from a first user; sending one or more subsequent requests to other user(s), such as those at or near a location associated with the live content; receiving replies from the other users; presenting options to and receiving a selection from the first user; sending a confirmation request to a selected user; and receiving, by the first user, the live content from the selected user. In some embodiments, the method includes charging first user a fee for requesting and/or receiving the live content; and paying a fee to the selected user. The second fee may be specified by the selected user. In any case, the users need not know each other. Other embodiments are disclosed.