A transmission apparatus configured to mix, at a mixing rate, pixels of first video data with pixels of peripheral frames of the first video data and obtain second video data at a first frame rate. The mixing rate for each pixel of a frame of the first video data is based on a luminance value of the pixel. The second video data includes frames having a second frame rate lower than the first frame rate. The apparatus encodes the frames having the second frame rate to obtain a basic stream and encodes remaining frames of the second video data to obtain an extended stream, inserts information about the mixing rate into the basic stream and the extended stream in association with each frame, and transmits the basic stream and the extended stream into which the information about the mixing rate has been inserted.