Described herein are methods, systems, and devices for enabling a user of a mobile phone to use the mobile phone to select what content is displayed on a display screen of a consumer electronic device (e.g., a television) on display in a retail store. A scannable code (e.g., a QR code) is caused to be displayed on the display screen of the consumer electronic device, and a session with the mobile phone is established in response to the mobile phone being used to scan the scannable code that is displayed on the display screen of the consumer electronic device. A GUI, which is displayed on the mobile phone during the session, enables a user of the mobile phone to select, using the mobile phone, which one of a plurality of options is displayed on the display screen of the consumer electronic device that is on display in the retail store.