Systems and methods to identify whether user traffic is generated indoors (e.g., from within a building) or outdoors for a variety of applications, including improving capacity planning, identifying new products offerings, troubleshooting/planning, competitive analysis, planning optimum locations of capacity planning solution deployment, traffic offload analysis, etc. are disclosed. The method receives and aggregates data from a variety of sources, including customer geolocation data, network data, street/building maps, indoor/outdoor classification of traffic, etc. to generate demand density maps that depict network traffic usage patterns at a building level. The method can then use the demand density maps to identify hotspots, evaluate in-building coverage, and select and rank optimum solutions and/or locations for capacity improvement solutions deployment. As a result, a telecommunications service provider is able to efficiently and economically identify targeted solutions and locations to expand capacity of cell sites and improve customer experiences.