A printing apparatus counts an ink quantity in an ink tank in accordance with consumption of ink from the ink tank, updates and holds a count value obtained by the count in a counter, and detects whether ink injection to the ink tank has been done before execution of sensing by a sensing unit configured to sense whether a predetermined quantity of ink is present in the ink tank. If sensing by the sensing unit is executed, the apparatus reads out a preceding sensing result from a memory that stores a sensing result of presence/absence of the ink by the sensing unit, verifies a transition between the preceding sensing result and a current sensing result, and controls operations of reset of the count value held by the counter and the count based on the transition and a result of the detection.