The present disclosure discloses an emblem structure in which an emblem is coupled to a part in an integral form, thereby minimizing the amount of protrusion and an image is implemented in a distorted form, and advancing the quality of a product. The emblem structure includes a base layer, an image layer disposed on an outer surface of the base layer or to be spaced apart from the outer surface, and a transparent layer deposited on the base layer to cover the image layer. The transparent layer is configured such that light is transmitted and refracted and that the light reflected by the base layer and the image layer is lost, thereby improving visual recognition of the image layer.