A display apparatus includes a frame; a display module including at least one substrate on which a plurality of light emitting elements is mounted, and a bracket to which the at least one substrate is attached; and a magnetic coupling device including a holder fastened to the frame and configured to support the display module, and a magnet received in the holder and configured to apply a magnetic attraction force to pull the display module, wherein the holder may include an adjustment device configured to adjust a position of the display module with respect to the frame while the display module is supported by the frame.