A notification builder implemented through a graphical user interface (“GUI”) provides a platform for building notifications and defining priorities for how the notifications will be presented to users of managed devices. Elements included in the notification builder and selectable as part of a build process can provide options for naming a notification, providing content for the notification, defining recipients, setting a respective priority, and creating action buttons. An action button can allow a user that has received a notification built with the notification builder to interact with the notification in a predetermined manner. The GUI can also provide data relating to the notification, such as success/failure, read/unread, etc.