This application relates to apparatus and methods for automatically providing item reviews. In some examples, a website provides a widget on a website allowing a customer to request an item review for an item. In response to the customer requesting the item review, a computing device determine whether suitable reviews for the item are available. If suitable reviews are available, the reviews are provided to the customer requesting the item review. If suitable reviews are not available, the computing device determines a set of customers to request item reviews for the item from, and provides item review requests to the determined set of customers. The computing device receives responses to the item review requests received from the set of customers, and provides an item review based on the received item review requests. In some examples, the website provides the item review to the customer requesting the item review.