Non-limiting examples of the present disclosure describe processing that generates intelligent inferences of authoring from analysis of attributes associated with a digital file being imported in an application/service. Examples described herein are configured to work with any type of application/service including an authoring application/service. For instance, a request to import a digital file is received in an application/service. The application/service may be configured to analyze the digital file and generate authoring inferences based on an analysis of attributes of the digital file. For example, a conversion data model may be utilized to identify a file type of the digital file, analyze attributes of the identified digital file (e.g. content portions, layout, formatting, metadata, etc.) and output file data in a format that is tailored for the application/service based on authoring inferences. A converted representation of the digital file is surfaced in the application/service based on output of the file data.