An apparatus, a computer program product, a signal sequence, a transportation vehicle and a method for assisting a user of a transportation vehicle in finding a suitable fellow passenger. The method includes receiving a ride request having a definition of a starting position and of a destination position, automatically comparing the ride request against a predefined route of the transportation vehicle and taking a result of the comparison as a basis for automatically deciding, based on a predefined reference, whether or not the ride request is made to the user.