A display device including a pair of substrates, a display medium formed between the pair of substrates and including charged particles encapsulated therebetween such that an image is displayed by moving the charged particles electrophoretically, a drive unit that applies a voltage to the display medium, and a display control unit that controls a display of the display medium. After data communication for rewriting a display of a display device commences and before the data communication ends, the display control unit commences rewriting using a first waveform, and after completion of the data communication and after the rewriting using the first waveform, the display control unit executes rewriting using a second waveform.