An electronic device includes a main body; a flexible display to be rolled up and placed in the main body; a sensor configured to detect unrolling of the flexible display; and a controller configured. The controller is configured to control the flexible display to present information while the flexible display is exposed from the main body, and, based on detecting the flexible display being rolled into the main body while the information is presented, control to change a presentation position of the information on the flexible display according to the rolling of the flexible display.