Systems and methods are described for contextualizing a simulated phishing communication based at least on one of language and locale. Initially, a template for a simulated phishing communication is created with content in a source language. Then one or more contextual parameters for a user are identified. The one or more contextual parameters identify at least one of a target language and a target locale. The content of the simulated phishing communication is modified according to at least one of the target language and the target locale and the simulated phishing communication is communicated to one or more devices of the user with the content modified for at least one of the target language and the target locale.