A method, apparatus, and computer-readable medium for shortening an advertisement duration using moving picture experts group (MPEG)-dynamic adaptive streaming over http (DASH), including transmitting, to a client, a media presentation description (MPD) including a remote period including the advertisement duration, and an indication that the advertisement duration is able to be shortened; receiving an update request including a shortened advertisement duration; updating the MPD based on the shortened advertisement duration to generate an updated MPD including the shortened advertisement duration; and transmitting the updated MPD to the client.