Embodiments of the present disclosure disclose a virtual item display method and apparatus in a virtual scene, and a storage medium. The method includes: controlling, by a terminal in response to a first target operation instruction generated by a first target operation, movement of a virtual control object in a virtual scene displayed by a client; displaying, by the terminal, a first target window in the virtual scene if a distance between the virtual control object and at least one first virtual item that can be picked up meets a target condition; closing, by the terminal in response to a second target operation instruction generated by a second target operation, the first target window in the virtual scene, and displaying a first target button in the virtual scene; and displaying, by the terminal, a second target button in the virtual scene if a distance between the virtual control object and at least one second virtual item that can be picked up meets the target condition. According to the embodiments of the present disclosure, a technical problem of low efficiency of displaying a virtual item in the related art is resolved.