A control apparatus, comprising: an image obtaining unit configured to obtain an image in which a control target that a robot controls and a target position to which the control target is to be moved are imaged by an imaging apparatus that is attached to the robot; an axial direction obtainment unit configured to obtain an axial direction of a rotational axis of the control target; a target position detection unit configured to detect the target position in the image; an operation generation unit configured to generate an operation for the control target so that the target position is present in the axial direction and to further generate an operation by which the control target becomes closer to the target position in the axial direction; and a control unit configured to control the control target in accordance with the operation.