A dual direction accident prevention (DDAP) and assistive braking system (ABS) which detects both the risk of a frontal accident and a rear accident and then coordinates braking to prevent both if possible while giving priority to preventing a frontal accident. In the event of an imminent rear collision with an object or vehicle in front of a driver, the system will choose a braking force which minimizes the impact of the rear collision, while determining a safe approach toward the front obstacle. Furthermore, if a vehicle is approaching the driver and an accident is imminent, and there is no further room in front to reduce the effect of the imminent impact, the system prepares the vehicle and driver by bracing for impact by applying emergency brakes, tightening seatbelts, etc.