A system for a vehicle includes a memory configured to store modeling parameters, generated using an algorithm that assigns relevance scores to features, that specify information indicative of how configuration data including information indicative of use of features of the vehicle classifies which user is currently using the vehicle. The system also includes a processor programmed to monitor the vehicle for the configuration data, identify a most likely user profile using the modeling parameters according to the configuration data, and apply settings of the user profile to the vehicle.