An approach is provided for generating a passenger-based driving profile. The approach involves collecting vehicle sensor data of a vehicle carrying a user as a passenger. The vehicle sensor data indicates at least one driving behavior of the vehicle. The approach also involves collecting user sensor data, user input data, or a combination thereof indicating a reaction of the user to the at least one driving behavior. The approach further involves including or excluding the at least one driving behavior in a passenger profile for the user based on the reaction of the user.