A print management apparatus includes an allocation unit, a schedule reception unit, and a command reception unit. The allocation unit allocates a schedule item for processing related to generation of a printed material to an operation period of a process for generating the printed material based on print information. The schedule reception unit receives a change of the allocated schedule item from an operator or receives an addition of a schedule item for processing related to the generation of the printed material from the operator. The command reception unit receives a command for prioritizing one of a new schedule item obtained as a result of the change or the addition and an existing schedule item as a command for processing to be performed when the new schedule item partially or entirely overlaps with the existing schedule item.