Embodiments herein disclose methods and systems for automatic generation and convergence of keywords and/or keyphrases from a media. A method disclosed herein includes analyzing at least one source of the media to obtain at least one text, wherein the at least one source includes at least one audio portion and at least one visual portion. The method further includes extracting at least one keyword of a plurality of keywords from the extracted at least one text. The method further includes generating at least one keyphrase of a plurality of keyphrases for the extracted at least one keyword. The method further includes merging at least one of the at least one keyword and the at least one keyphrase to generate a plurality of elements from the media, wherein the plurality of elements includes context dependent set of at least one of the plurality of keywords and the plurality of keyphrases.