Methods, apparatus, and articles of manufacture to monitor media are disclosed. An example apparatus includes a message extractor to extract message information from a message obtained from a streaming monitor at a media exposure measurement location, the message information including media identification information of media presented in a direct media network and media device information associated with at least one of a streaming client device associated with the direct media network or a media presentation device associated with the direct media network, a media device identifier to identify at least one of the streaming client device or the media presentation device based on the media device information, a media identifier to identify the media based on the media identification information, and a media creditor to credit the media as having been accessed in response to identifying the media.