A method of identifying network devices such as a router includes accessing an HTTP server on at least one network device, and evaluating a web page served by the device's HTTP server. The web page is evaluated to determine whether it is similar to a page group from a plurality of page groups, where each of the plurality of page groups comprises a group of web pages similar to other pages in the page group. If the evaluated web page is determined similar to a page group, the page group most similar to the evaluated web page is identified as corresponding to the identity of the network device.