There is provided an image management apparatus. A first receiving unit receives an image from a communication apparatus. A sending unit sends the image and an evaluation request for the image to an image evaluation apparatus configured to perform evaluation with respect to likelihood that another user will purchase the image. A second receiving unit receives an evaluation result for the image from the image evaluation apparatus. A registering unit registers the image in a server apparatus configured to provide an image sales service, in a case where the evaluation result indicates that the likelihood satisfies a predetermined standard and information, which indicates that a user consents to having the image registered in the server apparatus, is set in the image.