Embodiments of the present disclosure provide an intra-frame prediction method and apparatus, and a non-transitory computer-readable storage medium. In the method, pixel main directions of reference coded blocks that spatially neighbor a target to-be-coded block are determined. For each of the pixel main directions, a search is performed for an intra-frame prediction direction that is within a set distance value of the respective pixel main direction. Candidate intra-frame prediction directions are formed at least according to the intra-frame prediction directions. Prediction and coding are performed on the target to-be-coded block according to the candidate intra-frame prediction directions. Further, a target intra-frame prediction direction in the candidate intra-frame prediction directions is determined according to results of the prediction and coding on the target to-be-coded block according to the candidate intra-frame prediction directions.