A control part of a traffic control apparatus preparing scheduled driving routes of a plurality of vehicles based on current positions and destinations of the plurality of vehicles received through a communicating part or receiving scheduled driving routes of the plurality of vehicles through the communicating part, judging if, among the plurality of vehicles, there are two or more close vehicles with projected times of driving or projected times of arrival in an area in which the scheduled driving routes overlap becoming the same time frame, and, when there are close vehicles, determining the driving/stopping priorities of the close vehicles in the area based on information relating to the passengers picked up in the respective close vehicles.