A web conferencing system is hosted in a first computing environment and is Internet-connected with a content management system hosted in a second computing environment. Upon detection of an occurrence of a file or folder drag-and-drop event at the web conferencing system, the file or folder corresponding to the drag-and-drop event is made available to the content management system. A directory hierarchy of a file system of the content management system is generated on-the-fly. The content management system initiates operations to retrieve and store a copy of the file or folder into the director hierarchy. Access permissions corresponding to locations within the directory hierarchy where the copy of the file or folder is stored are established such that users of the web conferencing system who were not users of the content management system can access the copy of the file or folder that is stored in the content management system.