Systems, methods and software for automated electrical connector positioning for electric vehicle (EV) charging are provided. Using, for example, the disclosed automatic charging device, a method for charging an EV includes capturing an image of at least a portion of a pattern positioned in a fixed location in a landing zone of an EV-side electrical connector in a fixed position on or in an underside of the EV. The method includes determining, based on the image, a displacement of a charger-side electrical connector from an initial position to a final position, the final position corresponding to the charger-side electrical connector matingly engaged with the EV-side electrical connector. The method includes actuating the charger-side electrical connector from the initial position to the final position according to the displacement.