The present invention relates to an apparatus for plant management. It is described to provide (210) a processing unit with at least one image of a field. The processing unit analyses (220) the at least one image to determine information relating to a plant that is present. The processing unit determines (230) if the plant is to be controlled or is not to be controlled by a plant control technology based on the information relating to the plant. An output unit outputs (240) information that is useable to activate at least one plant control technology if the determination is made that the plant is to be controlled by the plant control technology.