Generating a persona key based on at least internet protocol session information associated with a user equipment and user data associated with the user equipment is disclosed. The disclosed subject matter can enable communication of the persona key to a capturing device to enable a portion of information from a user profile correlated to the persona key to be communicated to a receiving device. In some embodiments, the persona key can further be based on time, date, location, user input, etc. The persona key can be a dynamic representation of identification that can be more secure than conventional static representations. Additionally, the persona key can be communicated by optical, audio, or electromagnetic techniques that can avoid a user having to speak an account number, password, username, etc., to provide access to the portion of the information from the user profile.