Curating ancillary data to be presented to audience members of a visual program content may include a) creating a timeline rule that correlates ancillary data objects to respective visual program content features, the visual program content features correlated to respective instances on a timeline of the visual program content, b) creating an environmental rule to correlate the ancillary data objects to respective environmental features of an audience member; and c) indicating that the ancillary data objects are to be presented to the audience member when both the timeline rule and the environmental rule are met such that the ancillary data objects may be presented to the audience member when both a) the respective ones of the visual program content features appear in the visual program content during playback by the audience member and b) the respective environmental features are present.