In a method of nozzle failure detection in an ink jet printer having a plurality of ejection units including a nozzle and an associated liquid chamber with an electromechanical transducer, nozzle failure detection is performed, for each ejection unit, with a given minimum detection frequency. Each nozzle failure detection includes energizing the transducer with a waveform that does not lead to the ejection of a droplet but creates a pressure fluctuation that is sensitive to whether or not the ejection unit is in a malfunction state; measuring the pressure fluctuation in order to detect the malfunction state; defining a mask pattern that is independent of image contents to be printed; and when an image is being printed, performing the nozzle failure detection steps for each ejection unit at timings at which the respective nozzles are in pixel positions that belong to the mask pattern.