A method and device in which a respective laundry piece initially is automatically gripped at a location and pulled apart. The automatic gripping of laundry pieces for feeding to an infeed machine requires a plurality of handling procedures which for reliable automation have to be coordinated. The laundry piece is subsequently reoriented such that said laundry piece can be acquired in a manner which is favorable in terms of the subsequent steps, which can take place in front of a wall that stabilizes the laundry piece. Once the laundry piece has been gripped in the region of a periphery, the laundry piece, as a function of which periphery has been gripped and by way of which alignment the laundry piece is to be fed to the infeed machine, is pulled longitudinally or transversely onto a conveyor that transports said laundry piece to the infeed machine.