Provided is a process including: obtaining, with a network controls engine, network traffic, wherein: the network traffic is sent across the network between source computing devices and destination computing devices; at least one of the source or destination computing devices are on a network carrying the network traffic; and the network has a plurality of computing devices causing the network traffic and which are assigned addresses on the network; applying, with the network controls engine, a plurality of rules to the network traffic to identify rules with criteria satisfied by the network traffic; and causing, with the network controls engine, one or more actions prescribed by one or more identified rules with criteria satisfied by the network traffic.