A pair of records is tokenized to form a normalized representation of an entity represented by each record. The tokens are correlated to a machine learning system by determining whether a learned resolution already exists for the two entities. If not, the normalized records are compared to generate a comparison measure to determine whether the records match. The normalized records can also be used to perform a web search and web search results can be normalized and used as additional records for matching. When a match is found, the records are updated to indicate that they match, and the match is provided to the machine learning system to update the learned resolutions.