Aspects of the subject disclosure may include, for example, storing, in a database, information associated with a first item purchased by a user, the information comprising an identification of the first item and a time of purchase of the first item; receiving web browsing data based upon monitoring, by another device, web browsing of the user; determining, based upon the web browsing data that is received, whether the user is currently browsing at a shopping website, resulting in a determination; responsive to the determination being that the user is currently browsing at the shopping website, querying the database to determine an elapsed time since the time of purchase of the first item; responsive to the elapsed time meeting a threshold, generating a message to send to the another device monitoring the web browsing, the message informing the user of a suggested second item for the buyer to purchase, the suggested second item being a replacement for the first item; and sending the message to the another device for presentation to the user. Other embodiments are disclosed.