In one embodiment, a method includes receiving information from a social network and identifying one or more topics of interest from the received information. The method also includes converting text from the received information to one or more social intents and determining, based on the topics of interest and the social intents, a media recommendation. The method further includes receiving account information from a user account, the account information including one or more entitlements. The method further includes determining that the media recommendation complies with the entitlements and automatically adding the media recommendation to a social watchlist associated with the user account.