A three-dimensional display method is provided and comprises: acquiring target space coordinates of a target marker in a physical space; converting the target space coordinates into rendering coordinates in a virtual space; acquiring data of a virtual object to be displayed, and rendering, based on the data of the virtual object and the rendering coordinates, the virtual object to obtain a left-eye display content and a right-eye display content of the virtual object; and displaying the left-eye display content and the right-eye display content. The left-eye display content is projected onto a first optical lens, the right-eye display content is projected onto a second optical lens, and the first optical lens and the second optical lens respectively reflect the left-eye display content and the right-eye display content to human eyes. The method can achieve alignment display of the virtual object with the target marker, and a stereoscopic display.